Virgin Active's brand refresh

At Virgin Active, I was responsible for leading a brand refresh. I brought a fresh, modern feel to all of Virgin Active’s touchpoints. From developing new guidelines to art-directing photoshoots and creating digital assets, I ensured consistency across social media, email, web, and app platforms.

I delivered a cohesive, vibrant brand presence that got members moving.

MIX campaign

I played a key role in conceptualising and executing a creative campaign that brought Virgin Active’s refreshed brand to life. From strategy to design, I crafted engaging visuals and messaging that captured the brand’s energy.

club, home, outdoors campaign

Photoshoots I art directed

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