Embedded Files
At Beat Eating Disorders, the UK's national eating disorder charity, I worked as a Mid-weight Designer and creative lead.
At Beat Eating Disorders, the UK's national eating disorder charity, I worked as a Mid-weight Designer and creative lead.
I led the rollout of a fresh, audience-centred brand that gave the mental health sector a vibrant new look. From designing websites and merchandise to organising brand workshops, I ensured that Beat's new identity was bold, cohesive, and resonated with our audience across every screen and page. Managing a talented team of creatives, I kept our work on-brand, bringing Beat’s mission to life in ways that connected with our community.
Take a peak at our brand refresh
Here’s a glimpse at the tone of voice guidelines I created
Eating Disorders Awareness Week
I led a dynamic campaign around the theme ‘Men get eating disorders too,’ producing a hero video that reached 3 million impressions. From concept to coordinating a photo shoot, I created impactful visuals that boosted both awareness and donations for Beat.
Social Posts
Social Posts
Page updated
Google Sites
Report abuse