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I played a key role in animating The Gym Group’s new brand, bringing its bold, dynamic energy to life through motion. From sleek logo animations to punchy digital assets, I created content that truly reflected the brand’s vibrant spirit.
Bringing Fitness to Life
I created animated and static billboards, YouTube ads and dynamic social content that packed a punch and made people take notice.
With a £500,000 marketing spend behind them, my ads had over 20 million impressions. My motion graphics didn’t just move—they moved people to sign up and start sweating!
Old vs. New Brand
Paid Ads
Recruitment Campaign
Photoshoot
I helped art direct a photoshoot that captured the perfect blend of energy and inclusivity, ensuring every shot resonated with The Gym Group's vibrant, diverse community.
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