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At Beat Eating Disorders, the UK's national eating disorder charity, I worked as a Mid-weight Designer and creative lead.
I led the rollout of a fresh, audience-centred brand that gave the mental health sector a vibrant new look.
From designing websites and merchandise to organising brand workshops, I ensured that Beat's new identity was bold, cohesive, and resonated with our audience across every screen and page. Managing a talented team of creatives, I kept our work on-brand, bringing Beat’s mission to life in ways that truly connected with our community.
Take a peak at our brand refresh
Here’s a glimpse at the tone of voice guidelines I created
Eating Disorders Awareness Week
I led a dynamic campaign around the theme ‘Men get eating disorders too,’ producing a hero video that reached 3 million impressions. From concept to coordinating an inclusive photo shoot, I created impactful visuals that boosted both awareness and donations for Beat.
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